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News Feeds |
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Search Engine Land: News About Search Engines & Search Marketing
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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
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Obama Vs. McCain: Display Vs. Direct Response
The Wall Street Journal analyzes and compares the online marketing strategies, successes and weaknesses of the two US presidential candidates. McCain turns out to be the more savvy search marketer, while Obama does a better job at SEO and is investing more in online display advertising.
Click to continue reading...
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Bill Tancer On 20/20 This Friday, Talking Search Behavior
Many search marketers know of "data geek"
Bill Tancer, who has long
entertained folks at search marketing conferences with tales and
observations of what you can tell about people through search trends. Bill's
got a great new book coming out,
Click, which shares those
insights with a broader audience. I'm planning a review of it for later --
but it was one of those "couldn't put it down" books that I consumed during
a recent flight.
As part of his book tour, Bill's being featured on ABC's 20/20 this
Friday night. ABC has a preview of his appearance
here.
Many of our readers will also get to see Bill in person when he
keynotes
our SMX East search marketing
conference in New York on October 6.
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SearchCap: The Day In Search, August 28, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
Are You Giving Your SEO Enough Information to Succeed?
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that...
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Google & Mozilla Extend Default Firefox Search Provider Deal
TechCrunch reports Google has extended the Mozilla deal an additional three years, to 2011. The deal will continue to ensure Google is the default search engine on Firefox in exchange for huge sums of cash. The deal comes the day after Microsoft released a beta of IE8. Do note that...
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Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTube Litigation
Online video destination Voeh Networks was sued in 2006 for copyright infringement by IO Group (an adult video producer). The facts in the case and claims are generally similar to those of Viacom vs. YouTube. Yesterday a federal District Court judge in California issued a ruling that, barring an appeal...
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Google Testing Two Videos On One Web Search Result
Ever since the launch of Google Universal Search, Google has been showing videos in the web search results. But sometimes, there are more than one video shown in the web search results and, in many cases, those multiple videos will take up the space of 2 or more of the...
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Google Gives Google Apps Users Credit & Adds Communication Policies
Earlier this month, Google's popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools in case this happens again....
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Search & Internet Explorer 8
After finally getting the new Internet Explorer 8 beta installed (demands to upgrade Windows, verify Windows, sigh), I spent some time playing with the new search functionality and checking to see if Microsoft was going to try to stack the deck in its favor with the new browser. So...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Recent Hot Items From Sphinn, Our Social News Sharing Site:
-
Are You Giving Your SEO Enough Information to Succeed?
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that both yes and no are often mutually wrong answers. The correct answer to most SEO questions is "it depends" followed by a whole bunch of qualifications like brand size, site age, content quality, site size, and marketplace competition.
Click to continue reading...
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Google & Mozilla Extend Default Firefox Search Provider Deal
TechCrunch reports Google has extended a deal to be the default search engine in Firefox for an additional three years, to 2011. The news comes the day after Microsoft released a beta of IE8.
The deal is somewhat ironic in that Google has lobbied to to prevent Microsoft from making itself the default search engine in Internet Explorer but has no qualms about buying itself defaul rights in Firefox. Hey Firefox - Let Us Pick Our Own Search Engine! from Danny Sullivan has more about that.
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Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTube Litigation
Online video destination Voeh Networks was sued in 2006 for copyright infringement by IO Group (an adult video producer). The facts in the case and claims are generally similar to those of Viacom vs. YouTube. Yesterday a federal District Court judge in California issued a ruling that, barring an appeal by IO, vindicates Veoh and absolves the company of liability for copyright infringement. (Here's the decision.)
Click to continue reading...
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Google Testing Two Videos On One Web Search Result
Ever since the launch of Google Universal Search, Google has been showing videos in the web search results. But sometimes, there are more than one video shown in the web search results and, in many cases, those multiple videos will take up the space of 2 or more of the ten results shown.
Philipp Lenssen reports that Google is now testing showing a second video result on the same search result as the first video result.
Click to continue reading...
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Google Gives Google Apps Users Credit & Adds Communication Policies
Earlier this month, Google's popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools in case this happens again.
Click to continue reading...
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Search & Internet Explorer 8
After finally getting the new
Internet
Explorer 8 beta installed (demands to upgrade Windows, verify Windows,
sigh), I spent some time playing with the new search functionality and
checking to see if Microsoft was going to try to stack the deck in its
favor with the new browser. So far, it remains pretty even handed. Indeed,
so far, Microsoft seems kind of lame given that there are some cool search
features you're hard pressed to locate. Let's take a tour.
Click to continue reading...
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SearchCap: The Day In Search, August 27, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on...
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Google Offers New Content Hub For US Presidential Elections Home Stretch
Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn't (and are interested) you can see the speech on YouTube. Indeed, Google has been doing various things in various places -- on Maps, YouTube, iGoogle and elsewhere -- to offer news, content,...
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Google Checkout Steps Up Promotion Through AdWords
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant. Here is a side by side look at the checkout badges on AdWords. The $5 off version is...
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AdAge: Microsoft Likely To Sell Avenue A To WPP
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network....
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
- The Branding Value of a Search Impression?, Official Google CPG Blog
- The Impact of User Feedback, Part 2 (and more Popular Picks!), Official Google Webmaster Central Blog
- 5 Tools to Visualize Page Outlinking Tactics, Search Engine Journal
- Digital PR - Online Public Relations, Social Media and SEO, Online Marketing Blog
- How Does Google Use Click-Thru Data?, Small Business SEM
- Is Google Changing Their Search Results HTML To Mess with Scrapers?, Search Engine Roundtable
- SEO 101: User Content Generation, Web Optimist
- SEO content: Seriously Effective Online, SEOptimise
- What Search Marketing Analysts Could Learn From Sports Analysts, SEM Geek
- Local Search, SEO, and Rants, Stephen Espinosa
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
-
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on major search engines such as Google," as the FindLaw email said, the legal industry was somewhat shocked.
Back in October 2007, we reported that Google officially said that selling or buying links can hurt your PageRank and/or rankings in Google. We then saw the sledge hammer hit and sites noticed that their Toolbar PageRank scores dropped drastically. But even with all this publicity and all the official Google documentation, FindLaw.com managed to send out an email marketing blast to sell text links that are marketed to increase a site's rankings.
What happened? FindLaw.com noticed that their Toolbar PageRank score dropped from a 7 to a 5.
Click to continue reading...
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Google Offers New Content Hub For US Presidential Elections Home Stretch
Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn't (and are interested), you can see the speech on YouTube. Indeed, Google has been doing various things in various places -- on Maps, YouTube, iGoogle and elsewhere -- to offer news, content, video and visualization tools throughout this US electoral season. Now the company has introduced an additional set of election-related guides and services, explained in this Google Blog post.
Click to continue reading...
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Google Checkout Steps Up Promotion Through AdWords
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant.
Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badge:
 
Click to continue reading...
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AdAge: Microsoft Likely To Sell Avenue A To WPP
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading...
-
SearchCap: The Day In Search, August 26, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google Now
Searching For Synonyms
Blink, and you might have missed it. Google's now doing synonym searching.
It's something they quietly noted in a past Google blog post and one that
comes up again today in a post that covers how Google uses experiments to
improve the search interface....
- Sir, Would
You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing
ways to find and build "economical" links. The forum participants wanted
to know how they could initiate "safe" reciprocal linking as well as
"fast" submissions to free article directories. They reasoned these
tactics were worth doing because...
- Social
Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a
panel where four somewhat lost panelists were (with difficulty) trying to
come up with metrics to measure success from a social media marketing
campaign. I was a little annoyed when they concluded that there were...
- Register
for SMX East Now -- You Save $400
Register for SMX East today and get your ticket for the must-attend
interactive and search marketing event of the year. You save $400 by
registering now. SMX East will be held October 6-8 at the Jacob Javits
Convention Center in New York City. SMX East will deliver......
- MapQuest
Introduces New (Beta) Look, Features
AOL's MapQuest remains the top brand in online mapping and is still the
most visited mapping site, despite recent gains by Google Maps. However,
as the "incumbent" MapQuest has been somewhat resistant to experimentation
and slower to adopt new features. But this morning the site is launching
what promises to...
- Search
Illustrated: Organic Vs. Paid Overall Performance
A lot of times paid and organic search campaign results can look very
different. Especially at launch, organic conversion cost will seem much
higher as rankings and, consequently, ROI take time to appear. This week's
infographic demonstrates how organic search campaigns can show more
cost-effective long-term performance:...
- Google.com
Finally Gets Google Suggest Feature
After being in testing for literally years, Google Suggest is finally
coming to Google.com. This is the feature where as you start to type in
the search box, related searches automatically appear below where you are
typing....
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google
joins group to offer free Wi-Fi in Milpitas, News.com
- Ex-Yahoo
execs take on brand ad network, raise funds, News.com
-
Inventor sues Google, Verizon, others on voicemail, Forbes
-
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According
to comScore Ad Metrix, comScore
-
Report: Google Backing Another Undersea Cable Project, WebProNews
-
Technorati Buys Online Blog Network Blogcritics, paidContent.org
Link Building
Local, Maps & Mobile
Paid Search & Contextual
- 3 Silly Mistakes
you Might be Making When Optimising your PPC Campaign,
www.sitevisibility.co.uk
-
AdSense Login System is Broken, ekstreme.com
-
5 Bad PPC Symptoms that Usually are NOT Click Fraud, Serengeti
Communications
-
Accidental Ad Blocker, Washington Post
-
Ad serving for everyone, Inside AdSense
-
AdWords Report Center: Summer cleaning, Inside AdWords
-
Google Quality Score Update, Ophir Cohen
-
Internet Explorer 8's InPrivate Could Block Advertising, Wired
-
Searcher Behaviour Research - SES San Jose 2008 , adCenter Blog
-
The Biggest Search Marketing Lie Ever Told, Lairig Marketing
Searching
SEM Industry
SEO & SEM
-
Page One Results On Google Is Going To Get Harder |, itstheroi.com
- SEO
Success -- Guess What...Content Works! , Search Engine Watch Blog
-
Basics of Repurposing Content for Blogs, Online Marketing Blog
- Does the
Encoding of a Web Site Matter for Google?, Search Engine Roundtable
- Free
SEO Tips for Google Search Suggest, SEO Book
-
Getting Google Webmaster Tools Gadgets On Your Homepage, ShoeMoney
- Getting
Shoppers From Search to Store, Ad Age
-
Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO,
SEOmoz
-
Optimizing for Navigational Searches, SEO.com
-
Search Engines Are Like Your College Professor, Yahoo! Search
Marketing Blog
-
SES San Jose Site Clinics, Dave Naylor
- Weapons
of Mass Optimization, Search Engine Watch Blog
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
-
Google Now Searching For Synonyms
Blink, and you might have missed it. Google's now doing synonym
searching. It's something they quietly noted in a
past Google blog post and one that comes up again today in a
post that covers how Google uses experiments to improve the search
interface.
Click to continue reading...
-
Sir, Would You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were "economical" and "easy" to use.
I understand some linking techniques can be expensive, tedious to implement and extremely time consuming, but tying your online business success to linking tactics deemed "easy", "fast" and "cheap" seems counter-productive. If you limit your linking to low-cost tactics or look at the practice as "link building" instead of "marketing for links" you're almost guaranteed to fail.
Click to continue reading...
-
Social Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.
While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.
Click to continue reading...
-
Register For SMX East Now -- You Save $400
Register for SMX East today and get your ticket for the must-attend interactive and search marketing event of the year. You save $400 by registering now. SMX East will be held October 6-8 at the Jacob Javits Convention Center in New York City.
SMX East will deliver...
Click to continue reading...
-
MapQuest Introduces New (Beta) Look, Features
AOL's MapQuest remains the top brand in online mapping and is still the most visited mapping site, despite recent gains by Google Maps. However, as the "incumbent" MapQuest has been somewhat resistant to experimentation and slower to adopt new features. But this morning the site is launching what promises to be the first of many changes in the coming months that will make it more dynamic, more visually interesting and content rich.
Click to continue reading...
-
Search Illustrated: Organic Vs. Paid Overall Performance
 A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear.
This week's infographic demonstrates how organic search campaigns can show more cost-effective long-term performance:
Click to continue reading...
-
Google.com Finally Gets Google Suggest Feature
After being in testing for literally years,
Google Suggest is
finally coming to Google.com. This is the feature where as you start to type
in the search box, related searches automatically appear below where you are
typing.
Click to continue reading...
-
SearchCap: The Day In Search, August 25, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Forming
Good Title Tags for Local Businesses
If you're looking for a quick improvement in your local business site's
rankings and don't have a lot of time, you can't go wrong with making some
simple improvements to your homepage title tag. The text within the title
tags is one of the top signals used by Google,...
- More Google
StreetView Privacy Controversy
CNET rekindles the Google StreetView trespassing controversy that we've
written about a couple of times in the past (here and here). Google has
said publicly and in email comments to us that its policy is to photograph
public roads and stay off private property. The CNET article effectively
argues that...
- Now
Accepting Pitches For SMX London 2008
We?re now accepting speaking proposals for SMX London, taking place at the
New Connaught Rooms in Covent Garden on November 4 and 5, 2008. We?ve got
an all new agenda for the show. Please note that the agenda is final for
the show, and we will only consider pitches for...
- Whither
DART Search?
SES San Jose 2008 is now in the books and another Google Dance -- that
annual bash that provides us all with so much safe, clean YouTube fodder
-- has come and gone. Among the various features and benefits -- upscale
backyard barbecue fare, free beer, modified karaoke, dancing,...
Search News From Around The Web:
Applications & Portal Features
Business Issues
-
Googleplex: Google's food perks on the chopping block, Valleywag
-
Perks: Dinner saved for Google's geeks, Valleywag
-
Google-Yahoo Deal Faces Regulatory Review in Canada, Bloomberg
-
Why Yahoo Japan Is Worth Nearly As Much As Yahoo, TechCrunch
-
Russians dent Google's world domination, Times Online
-
Shareholders Disgusted With Yahoo! Board, Forbes
-
Yandex Announces New Logo in Russia, altsearchengines.com
-
Can Google Crack the TV Ad Market?, AdWeek
-
Analyst: Google's favorable foreign exchange rate to hit bump,
News.com
-
July Search Market Share Update: Everyone Dips But Google, Compete
-
Yahoo engineer: Take your job offer and shove it, Valleywag
Link Building
Local, Maps & Mobile
Paid Search & Contextual
Searching
- Ask TV -- a
great search engine strategy unveiled at SES-San Jose!, Ask.com Blog
- Google
Twins: I want to be number one, National Post
- Search Life Meets Real
Life -- My Slides, Danny Sullivan
- Google
Translation Onebox, Google Blogoscoped
- Trulia
Upgrades Make Real Estate Personal with News Feed Features,
Mashable.com
-
And now, a search engine for video surveillance, Alt Search Engines
-
The Live Search Olympics collection, LiveSide
- SES: Panels,
Award , Yahoo Search Blog
SEM Industry
- Kim Krause Berg Speaking
at Search Camp Philly, Cre8PC
-
SES San Jose Photos - Paparazzi Style, Online Marketing Blog
-
Be A Search Conference JackAss In 8 Easy Steps, AIM Clear Blog
- So how
is SES under the, cough, leadership of Kevin Ryan, Shoemoney
-
Daily Mail fails to understand Google Bombing, BlogStorm
-
Beware Pay-Per-Performance Agreements: SEM Sues Pop Phenomena 'The Secret'
for Unpaid Share of Web Revenue, SEOmoz
-
Three tips for company blogging, Matt Cutts
-
What's Really Black Hat Anyway?, Vanessa Fox
-
Where My White Hat Ladies At?, BruceClay.com
SEO & SEM
-
Every Touch Point Matters: Optimizing Error Messages, Closed Loop
Marketing Blog
- Is Apple
Cloaking Their iTunes Content, With Google Looking The Other Way?,
Search Engine Roundtable
- New Google
SERP Changes, SEO Book
-
Yahoo Link: Operator Issues and Possible Remedies, Search Engine
Journal
- Google
PageRank Update Observed, Search Engine Roundtable
- Tanked
Rankings after Title Tag Adjustment, Search Engine Roundtable
-
Why Are Some of My Placements Holding While Others Are Dropping? Or What
the Hell Is Google Doing?, Bob Massa
-
How to Get Google to Index Your Site Deeper, Search Engine Journal
-
Eric Enge interviews Google's Maile Ohye, Stone Temple
- Why Search
Doesn't Really Matter, ClickZ
Social Media
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
-
Forming Good Title Tags for Local Businesses
If you're looking for a quick improvement in your local business site's rankings and don't have a lot of time, you can't go wrong with making some simple improvements to your homepage title tag. The text within the title tags is one of the top signals used by Google, Yahoo! and other search engines to decide what keywords are relevant to a page, and it's also one of the most frequently neglected parts of a site design. If you have a good title tag, you can rank at the top of the search results for users seeking your business ? and a bad title can leave you in the dark.
Below are a few details on how to make better titles and get your pages to rank higher.
Click to continue reading...
-
More Google StreetView Privacy Controversy
CNET rekindles the Google StreetView trespassing controversy that we've written about a couple of times in the past (here and here). Google has said publicly and in email comments to us that its policy is to photograph public roads and stay off private property.
The CNET article effectively argues that Google is willfully violating and disrespecting those property rights and expectations.
Click to continue reading...
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